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第11届全国运动会市场开发圆满成功2009年10月16-28日,第11届全国运动会在山东举行。本届全运会的市场开发工作在金融危机的大背景下取得了丰硕成果,共结成合作伙伴18家,赞助商8家,独家供应商10家,供应商27家,签约资金、物资和服务额超过7亿元,这些数字都创历届全运会之最。在特许产品开发上,本次赛事也实现了诸多突破。组委会开发了500多种特许商品,价格从几块钱到几万元不等,开发的品种为历届最多,尤其是销售渠道的
The 11th National Games Market Successfully Developed October 16-28, 2009, the 11th National Games was held in Shandong. The market development work of this National Games has achieved fruitful results in the context of the financial crisis, with a total of 18 partners, 8 sponsors, 10 exclusive suppliers, 27 suppliers, contracted funds, supplies and Service more than 700 million yuan, these figures are the highest in all previous Games. In the development of licensed products, this event also achieved a number of breakthroughs. Organizing Committee has developed more than 500 kinds of licensed products, the price range from a few dollars to tens of thousands of dollars, the development of the most previous varieties, especially sales channels