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引言:1994年10月,奥克斯空调品牌创立。短短的12个年头,奥克斯已成为中国空调品牌中的佼佼者,根据06年度中国行业企业信息发布中心发布的数据显示,奥克斯空调与海尔、美的、格力三大传统空调品牌分庭抗礼,占据中国空调前四强席位。回顾奥克斯的12年,我们不难发现其一以贯之的竞争法则:利用事件营销迅速扩大品牌知名度,用最小的花费达到宣传效果的最大化。
Introduction: October 1994, Oaks air conditioning brand was founded. A short 12 years, Oaks has become the leader in China’s air-conditioning brand, according to the 2006 China Enterprise Information Publishing Center released data show that Oaks air-conditioning and Haier, the United States, Gree three traditional air-conditioning brand rival, occupy China’s air-conditioning Former four strong seats. Looking back at Oakes for the past 12 years, it is not hard to find one consistent law of competition: using event marketing to rapidly expand brand awareness and maximize publicity with minimal expense.