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2010下半年,作为国内体育用品在国际市场最具影响力的体育品牌——李宁,开始对其坚守了近20年的风格进行全面变革,并明确地提出了“Make the Change(让改变发生)”的口号,希望借此破茧成蝶。寻求变革,突破自我已经成为“新李宁”追求的目标。不仅李宁,海尔、联想、阿里巴巴、三一等等,国内各个领域的佼佼者都先后开始调整自己的战略,寻求引领本行业发展潮流的业务布局。在这样一个高速
In the second half of 2010, Li Ning, one of the most influential sports brands in the international market for domestic sporting goods, began a comprehensive revolution in the style that he insisted on for nearly 20 years and explicitly put forward “Make the Change ) ”Slogan, hoping to break cocoon into a butterfly. Seeking change, breaking self has become “new Li Ning ” the pursuit of the goal. Not only Li Ning, Haier, Lenovo, Alibaba, Trinity, etc., domestic leaders in various fields have successively started to adjust their strategies and seek to lead the business development trend of the business layout. At such a high speed