对市场经济而言,电力也是一种商品,也需要消费。虽然电力对市场的依赖小,但是电力市场的变化会直接影响着电力企业的营销,电力企业的营销方案要针对电力市场的变化。根据调查显示,电力企业在电力营销上出现问题。主要探讨了电力企业的在电力营销中出现的问题以及合理的解决措施。 For a market economy, electricity is also a commodity and also consumed. Although electricity depends less on the market, changes in the electricity market will directly affect the marketing of power companies. The marketing plans of power companies should aim at changes in the electricity market. According to the survey, power companies have problems with power marketing. Mainly discusses the power enterprises in the electricity marketing problems and reasonable solutions.