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人头马的品牌视觉识别形象源于西方的一个星座——人马座,只是将原来投掷标枪的姿势由水平改为斜上方。图案中的马象征着强健有力、勇往直前,而人头则象征着智慧、灵感和爱心。曾几何时,在中国市场上,“人头马一开,好事自然来”俨然就是西方奢侈、时尚生活方式与身份象征的代名词。但是,目前在群雄逐鹿的中国酒水市场,国内外竞争品牌已经拉开了一场旷日持久的市场争夺战,并斩获颇丰。那么,“人头马”这一深具时代意义的奢侈品牌,能否在这场群雄逐鹿的市场竞争中再次焕发新的光彩?
Remy Martin brand visual identity image from the Western constellation - Sagittarius, just throwing the original javelin position changed from horizontal to oblique above. The horse in the motif symbolizes strength and courage, while the human head symbolizes wisdom, inspiration and love. Once upon a time, in the Chinese market, “Remy opened, good things come naturally ” is synonymous with Western luxury, fashion lifestyle and status symbol. However, at present, in the crowded market for Chinese drinks and drinks, the domestic and international competitive brands have already started a protracted market war and have achieved great success. So, “Remy ” This is the era of the significance of the luxury brand, whether in this crowded market competition again glow new glory?