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这类与传统观念大相径庭的产品,要想打开市场,必须把握好节奏,快慢结合、虚实结合。首先,利用产品特异优势,制造新闻事件,引起媒体炒作,快速打开知名度。不投广告,又要快速打开知名度,这对传统产品而言,难!但八珍酒本身反传统的概念恰恰是个优势,这类稀奇古怪的产品最易采用非常规的方法,一鸣惊人。国外有个例子值得借鉴。2000年,美国加州的一家药厂研制出了一种用于治疗老年痴呆症的新药,销路一直没能打
Such products and traditional concepts are very different, in order to open the market, we must grasp the rhythm, speed with the combination of actual situation. First, the use of product-specific advantages, create news events, causing the media speculation, quickly open the visibility. Not advertising, but also to quickly open the reputation, which is difficult for traditional products, but the concept of anti-traditional Bazhen wine itself is an advantage, the strangest of these products most likely to unconventional methods, blockbuster. An example is worth learning from abroad. In 2000, a pharmaceutical company in California, USA, developed a new drug for the treatment of Alzheimer’s disease.