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“2004年奥园完成了项目控制与内部重组两件大事。这两件事对奥园的发展非常重要。这一年最满意的是企业内部的调整,而不是项目的开发。”奥园集团负责人揭示了一种现象,那就是中国的房地产开发商很少谈企业管理,而在其他产业,如工业就会谈海尔模式,业务流程再造等。因此,奥园集团在2004年的重心是企业内部调整,而非项目开发。2004年,是奥园集团的第十个年头,从这个意义上说,2005年则是企业第二个十年的第一年奥园将有着怎样的整体战略?
“Austrian Park completed two major events of project control and internal reorganization in 2004. These two issues are very important to the development of Aoyuan, and the most satisfactory year is the adjustment within the enterprise rather than the project development.” The head of the Park Group revealed a phenomenon that Chinese real estate developers seldom talk about business management, while in other industries, such as industry, talks about the Haier model and business process reengineering. Therefore, Aoyuan Group in 2004 the focus of internal adjustment, rather than project development. In 2004, it is the tenth year of Aoyuan Group. In this sense, 2005 is the overall strategy of Aoyuan in the first year of the second decade of the enterprise.