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山西鸿腾实业股份有限公司位于山西民营经济区,占地面积近70亩,1992年开始建厂,1993年开始生产鸿腾碗面和鸿腾块面,是山西首家、也是国内最早上规模的方便面生产企业之一。鸿腾比后起的华龙。白象起步早,当年以“走遍神州鸿腾面”的广告创下了不小的知名度,在以面食为主的华北地区很有影响。有关部门做过一次有趣的试验,把几家中高档方便面产品去掉外包装让人品尝,鸿腾的口感与国内几家知名产品相比还略胜一筹。那么,作为国内方便面市场的领跑者之一,鸿腾到底怎么啦?是什么挡住了它走遍神州的脚步呢呢?本刊特约创业指导专家就此做了调查分析。相信聪明的读者会从中汲取到某些经验和教训。
Shanxi Hong Teng Industrial Co., Ltd. is located in Shanxi Private Economic Zone, covers an area of nearly 70 acres, started construction in 1992, began producing Hong Teng bowl noodles and Hong Teng noodles in 1993, is the first in Shanxi, is also the first domestic scale One of the instant noodles manufacturers. Hong Teng than the Hualong. White Elephant started early, then “to Hong Tengzhou Shenzhou” advertising has set a good reputation in the pasta-based North China very influential. Authorities had an interesting experiment, the number of high-end instant noodles products to remove the packaging for people to taste, Hong Teng taste and several well-known domestic product also slightly better. So, as one of the leaders in the domestic instant noodles market, Hong Teng in the end what happened? What is blocking it all over the pace of China? This article special venture guidance experts did a survey analysis. I believe clever readers will learn from some of the lessons learned.