每一种新产品，在进入市场前都有一个如何取得消费者的知悉、接受，进而采取行动购买、使用的过程。向市场推介新产品有多种形式，其中，除打广告这一通行做法外，样品派送是一种比较实用的形式。它是商品的制造商或经销商把小份量的商品样品，免费赠送给目标消费者试用的一种 Each new product, before entering the market has a how to obtain the consumer’s knowledge, acceptance, and then take the action to purchase, use the process. There are many ways in which new products can be introduced to the market, with sample delivery being a more pragmatic form than the common practice of advertising. It is a manufacturer or distributor of goods to a small amount of product samples, free gift to the target consumer trial of a