“商业文化”的提出,在经济界、文化界以及商业战线上产生了极大的反响,吸引着海内外越来越多的专家学者、研究者和实践者的关注。十年改革开放,人们经历了对商品经济实践——认识——再实践——再认识的过程。“商业文化”的提出,是这一“再认识”过程的一个结果。在中国,古往今来,“商”未曾被人们普遍地高度认识,也就未曾被人们普遍地提到应有的位置去对待。这与中国的历史、经济和社会制度的发展变革有关,但也与“商”很少被人们从“文化”上去认识有关。文化,是人创造 The proposition of “commercial culture” has brought great repercussions on the economic, cultural and commercial fronts and attracted the attention of more and more experts and scholars, researchers and practitioners at home and abroad. During the ten years of reform and opening up, people have gone through the process of recognizing and practicing commodity economy practices. The proposition of “business culture” is a result of this “re-understanding” process. In China, throughout the ages, “business” has not been widely recognized by people, nor has it been universally mentioned in the proper place. This is related to the development and transformation of China’s history, economy and social system, but it is also related to the fact that “business” is rarely recognized by people from “culture.” Culture, is created by man