最近发现越来越的农资企业开始了微信公众帐号的运营,并且《每天农资》上的很多朋友都有在运营的。也有很多朋友,经常问一些关于微信运营的问题,做微信运营一年多了,学到了不少东西,下面我就《每天农资》实际运营来做一个结合,说说如何利用微信玩转营销。定位很重要做微信必须要有定位,也就是说凡是要有个目的,如果你自己都不知道目的地在那里的话,乱走,能走到目的地可能性不是很大,除非有狗屎运。对于企业来说,做微信运营无非就两个目的:一是维护和服务好老客户,提高老客户的忠诚度。二 Recently, more and more agricultural enterprises have started the operation of WeChat public accounts, and many of their friends in “daily agricultural resources” have been operating. There are also many friends who often ask questions about the operation of WeChat and have been doing WeChat operations for more than a year. We learned a lot about it. Now I will make a combination of the actual operation of “Everyday Agricultural Materials” and talk about how to use WeChat to make fun of marketing . Positioning is very important to do WeChat must have positioning, that is to say there should be a purpose, if you do not know where the destination, then go, can not go to the destination is unlikely, unless there is a shit . For businesses, doing WeChat operations for nothing more than two purposes: First, to maintain and serve good old customers, improve customer loyalty. two