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聚焦乐器文化产业,从中国乐器零售业进入市场经济体制后,教育市场环境与乐器零售市场的互动关系,越来越受到文化乐器商家的高度重视。因此,中国的乐器行业市场也就有了以学促商、商学互动的经营哲学。鸟瞰北京乐器零售市场,在具备产业规模和文化品牌效应的乐器经销商中,姜杰文化艺术中心的教育产业与市场营销并行的强势发展模式,引来众多乐器经销商的艳羡。本期“琴行扫描”,我们将与商家共同探讨音乐教育连锁产业中品牌打造的话题。
Focusing on the cultural industries of musical instruments, the interactive relationship between the educational market environment and the musical instrument retail market has been highly valued by cultural musical instrument traders after the market entry of Chinese musical instruments into the market economy. Therefore, China’s musical instrument industry market also has to learn to promote business, business and interactive business philosophy. A bird’s eye view of the Beijing musical instrument retail market, with the industrial scale and cultural brand of musical instrument dealers, Jiang Jie Culture and Arts Center of the education industry and marketing parallel mode of development, attracted many envy musical instrument dealers. This issue of “Piano Scanner”, we will work together to discuss the brand music education industry chain to create the topic.