企业文化建设没有基于员工的接受心理;没有“落”到领导的身上;企业没有把文化视为资源;缺乏有效的文化沟通;缺乏企业个性;母子文化冲突。企业文化建设面临最重要的难题是如何实现企业文化落地。所谓企业文化落地,是指基于企业实际和企业发 Corporate culture is not based on the psychological acceptance of staff; no “fall” to the leadership of the body; companies do not regard culture as a resource; lack of effective cultural communication; lack of corporate personality; mother-child cultural conflict. Corporate culture is facing the most important problem is how to achieve corporate culture landing. The so-called corporate culture landing, is based on the actual business and business development