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《旅游市场营销》是高校旅游管理专业一门实践性很强的课程,为培养学生解决实际问题的能力,有必要采用案例教学法。文章从案例教学的作用、设置及启示等方面,探讨了案例教学在旅游市场营销学课程中的运用。
“Tourism Marketing” is a highly practical course of tourism management major in colleges and universities. To cultivate students’ abilities to solve practical problems, it is necessary to adopt case teaching method. The article discusses the application of case teaching in the course of tourism marketing from aspects of the function, setting and enlightenment of case teaching.