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电视购物(TV Shopping)大约在八十年代后期进入美国电视频道,一经推出反响热烈,至今方兴未艾。如今,在美国大约有十二个全国性购物频道,通过卫星的传输,联结着千家万户。购物频道有以下几个特点:一、电视免费播放,订户免费收看。企业不但免费供应电视节目,还向传播机构提供固定比例的佣金。一般说来,为当地销售收入的5%。二、购物节目大多数是现场直播,收视观众可随时打电话到现场,与主持人对谈,并订购物品。三、价格浮动。购物节目中,除了主持人直
TV Shopping (TV Shopping) entered the American television channel in the late 1980s. Once it was launched, TV Shopping was in full swing. Today, there are about 12 nationwide shopping channels in the United States. Through satellite transmission, millions of households are connected. Shopping channel has the following characteristics: First, TV is free to play, subscribers watch for free. The company not only provides TV programs for free, but also provides a fixed percentage of commissions to agencies. In general, it is 5% of local sales revenue. 2. Most of the shopping programs are live broadcasts. The viewing audience can call the site at any time to chat with the host and order items. Third, the price fluctuations. In the shopping program, except for the host straight