The distribution of the magnetic flux density in a soft-contact electromagnetic continuous casting (EMCC) rectangular mold was investigated. The experimental results show that with an increase in electric power, the magnetic flux density increases. The position where the maximum magnetic flux density appears will shift up when the coil moves to the top of the mold. At the same time, the maximum magnetic flux density will increase and the effective acting range of electromagnetic pressure will widen. As a result, in practice, the coil should be placed near the top part of the mold. The meniscus should be controlled near the top part of the coil, as this not only remarkably improves the billet surface quality but also saves energy. With the same electric power input, the higher the frequency, the lower the magnetic flux density.