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随着微信在社交中的广泛应用,一种新的经营模式——微商应运而生。同时,微信的产生使一批通过在微信朋友圈发布代理产品信息,并以此盈利的人——微商得以出现。作为一种新的销售方式,最近两年,微商参与者逐渐扩大,微商对个人朋友圈的影响也逐渐显露,并且该影响有加深的趋势。不仅仅是商业利益的嫁接,更是人情融合,移动社交的碎片化属性,迫使走情感营销之路。
As WeChat is widely used in social networking, a new business model - micro-commerce came into being. In the meantime, the emergence of WeChat enabled a group of people, such as Wechat, to make money by releasing information on agency products in WeChat’s circle of friends. As a new sales method, in the recent two years, the participants of micro-enterprises have been gradually expanded, and the influence of micro-trades on their personal circle of friends has gradually emerged, and the influence has a deepening trend. Not only the grafting of commercial interests, but also the integration of humanity, the fragmented nature of mobile social, forced to go emotional marketing.