如今,小商品的销售面临强大的压力:价低利少,以量取胜,才能生存下去。小商品畅销的关键是什么?在于把握营销产品、营销策略和营销对象这三个环节,其核心在于营销策略的构筑上。“香烟过滤器”(俗称烟侣)的成功营销便是很好的例证。创意诞生新产品小小烟侣生黄金烟草的危害是当今世界最严重的公共卫生问题之一。目前全球共有11亿吸烟者,每年导致近500万例可以预防的死 Nowadays, sales of small commodities are under strong pressure to survive: low prices and low profits, quantity wins. What is the key to the best-selling commodity? Is to grasp the marketing products, marketing strategies and marketing of these three links, the core lies in the construction of marketing strategy. The successful marketing of “cigarette filters” (commonly known as cigarette lovers) is a good example. Creative birth of a new product Little tobacco lover Gold tobacco damage is one of the world’s most serious public health problems. There are currently 1.1 billion smokers globally, leading to nearly 5 million preventable deaths each year