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斗山工程机械开启了“斗山巡展车”活动,与代理商共同打造新的用户服务模式无疑在助力用户的持续发展与价值提升方面实现了新的突破。2012年以来,在“三期”叠加效应等多重因素的影响下,工程机械行业面临着前所未有的巨大压力,代理商新机销售持续下滑,用户活源不饱满、逾期还款事件也不绝于耳。在此背景下,主机厂如何创新思维,应对市场和竞争环境所带来的巨大挑战,维护和提升现有客户的忠诚度?这不仅需要在营销策略,更要在
Doosan Infracore opened its Doosan Infotainment Showcase campaign to create a new customer service model with its dealers to undoubtedly achieve new breakthroughs in boosting the continued growth and value enhancement of users. Since 2012, under the influence of multiple factors such as the “three-phase” superposition effect and other factors, the construction machinery industry is under unprecedented pressure. As sales of new aircraft by agents continue to decline, users’ living resources are not full and overdue repayment events are also endless . In this context, the OEM how innovative thinking, market and competition to deal with the huge challenges brought by the environment to maintain and enhance the loyalty of existing customers? This not only in the marketing strategy, but also in the