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军事软实力作为现代军队战斗力的重要组成部分,更多体现的是通过军队形象发挥柔性作用以达到“不战而屈人之兵”的能力。美军通过强化公共关系建设以提升军事软实力方面呈现出一些新特点:强化公共关系中隐喻情节的架构设计,提升对公众的情感引导力;强化高层处置公共关系的军事教育训练,提升军队形象的吸引力;强化公共关系中影视媒介的战略传播功能,拓展对全球军事文化影响的渠道和力度。
As an important part of the combat effectiveness of the modern armed forces, the military soft power more shows the ability to play a flexible role through the image of the army in order to achieve “fighting without infighting”. The U.S. military has shown some new features in strengthening public relations to enhance its military soft power by strengthening the structural design of metaphorical plots in public relations and enhancing the emotional guidance to the public. It has also intensified military training in handling public relations at higher levels and promoted the image of the military. Attractiveness; strengthen the strategic communication function of film and television media in public relations and expand the channel and intensity of influence on global military culture.