政务微博由于受到政务微信的冲击,其活跃程度及使用状况不断下降,而政务微博仍具有重要的功能效用。因此本文通过借鉴发达国家及国内地区——浙江的政务微博建设的先进经验,以期提高我国整体的政务微博建设水平,发挥政务微博的最大效能。 Government microblogging due to the impact of the administration WeChat, its activity and the use of declining, while the government microblogging still has important functional utility. Therefore, by drawing on the advanced experience of the government micro-blog construction in Zhejiang Province in developed countries and in China, this paper aims to improve the overall level of government micro-blog construction in our country and give full play to the maximum efficiency of the government micro-blog.