销售是创造、传送价值给顾客及经营顾客关系,从而让组织与其利益关系人受益的一种组织化行为。社会化的生产中,销售在推动科研、生产、消费等方面的作用毋庸置疑,企业只有对消费者现阶段乃至未来的需求进行全面而又深入的调研,依据差异性的需求,制定出适宜的富有层次的商品价格,才能在竞争日益白热化的今天攫取丰厚的利润。 Sales is an organized activity that creates and delivers value to customers and manages customer relationships, thereby benefiting the organization from its stakeholders. There is no doubt that the role of sales in promoting scientific research, production and consumption in socialized production is beyond doubt. Enterprises only conduct comprehensive and in-depth research on the current and future needs of consumers. Based on the different needs, they formulate suitable Rich levels of commodity prices, in the increasingly competitive day to grab huge profits.