论文部分内容阅读
近年来,随着经济发展加快,我国颁布了一系列支持促进文化产业发展的政策,文化产业迎来了高速发展的黄金时代,但与此同时也出现了各种各样的问题,特别是在融资方面,由于直接关系到这个产业的生存和发展,非常值得我们注意。融资问题分为以下三个层次进行阐述:宏观层面,文化产业政策、金融环境、法律制度的不完善;中观层面,文化产业无形资产过大,知识产权难评估;微观层面,文化企业多为中小企业,普遍存在融资难的问题。相应的对策也分为宏观,中观以及微观层面进行阐述。在宏观层面,积极落实文化产业支持政策,金融创新,法律完善;在中观层面,加强知识产权的保护,合理评估与开发利用;在微观层面,企业应寻求利用知识产权融资等创新途径。最后我国应针对文化产业的特性,寻求适合文化产业可持续发展的道路。
In recent years, with the acceleration of economic development, China has promulgated a series of policies that support the development of the cultural industry. The cultural industry ushered in the golden age of rapid development. However, various problems have arisen at the same time. In particular, at the same time, Financing, because of the direct impact on the survival and development of this industry, we deserve our attention. Financing issues are divided into the following three levels to elaborate: the macro level, the cultural industry policy, the financial environment, the legal system is not perfect; medium level, the cultural industry is too large intangible assets, intellectual property difficult to assess; micro level, mostly cultural enterprises SMEs, the widespread problem of financing difficulties. Corresponding countermeasures are also divided into macro, meso and micro level. At the macro level, the government should actively implement the cultural industry support policies, financial innovation and legal improvement; at the meso level, strengthen the protection of intellectual property rights and make reasonable assessment and utilization; and at the micro level, enterprises should seek innovative ways to use intellectual property financing. Finally, our country should aim at the characteristics of cultural industries and seek suitable ways for the sustainable development of cultural industries.