当所有人都在啤酒渠道游戏中博弈的时候,当企业在为二三十块一箱的中高档酒上量而沾沾自喜的时候,当企业开始以基地成就品牌为基础理念的时候,我们不禁要问:买厂买店、基地+品牌的理念是否在受到挑战?我在啤酒行业很久了,对这个行业视为生命般的宝贵,今天是从第三方角度审视这个行业的营销得失,没有任何不敬!基本是从传统营销的角度展开,很少有关于互联网概念的 When everyone is playing the game in the beer channel game, when the company is complacent about the amount of medium and high grade wine in twenty or thirty boxes, when the enterprise starts to base on the achievements brand of the base, we can not help Q: Buying factory, base + brand concept is being challenged? I am in the beer industry for a long time, as the life-like precious industry, today is from a third-party perspective of the marketing gains and losses of the industry, there is no disrespect The basic is from the traditional marketing point of view, very few on the Internet concept