毫无疑问,在自主汽车产品品牌力较弱的今天,徐和谊决意倾全集团资源和力量打造北汽集团的企业品牌,这是一种难能可贵的品牌创新从2009年超越美国成为全球最大汽车市场后,“从汽车大国变为汽车强国”成为中国汽车业新的历史使命。衡量汽车强国的标准中,最无争议的一个是:是否拥有世界级的汽车品牌,这恰恰也是中国汽车最缺乏的。 Undoubtedly, Xu Heyi decides to dump all the Group’s resources and strength to build Beiqi Group’s corporate brand, which is an uncommon brand innovation. Since 2009, after overtaking the United States as the largest automobile market in the world, “Changing from a big automobile country to a strong automobile country” has become a new historical mission for China’s auto industry. One of the most uncontested criteria for measuring the power of a car country is whether or not it owns a world-class car brand, which is precisely the most scarce for Chinese cars.