论文部分内容阅读
当今市场形势瞬息万变,旅游纪念品的同质化竞争日趋激烈。有“中国第一瀑”美誉的贵州安顺黄果树瀑布具有丰富的自然资源和悠久的历史文化积淀。文章从深入发掘多层次地域文化特质角度出发,结合时代背景的多维产品意象表达、产品品牌包装等方面,探讨如何设计具有地域性的旅游纪念品,并从设计实践出发探索黄果树瀑布旅游纪念品的设计思路。
The situation in the market is rapidly changing and the competition for the homogenization of tourist souvenirs is getting fiercer. There is “China’s first waterfall ” reputation Guizhou Anshun Huangguoshu Falls is rich in natural resources and long history and culture. This article explores how to design a regional tourist souvenir from the angle of digging multi-level regional cultural traits and combining with multi-dimensional product image and product brand packaging of the era background, and explores the design idea of Huangguoshu Waterfall tourist souvenir from the design practice .