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随着中国特色社会主义市场经济体制的快速有序发展,我国现代企业组织的市场营销管理工作开展水平,逐步引起了广泛关注,在我国基层民众基础性思想认知观念的开放性和多元性水平不断提升的历史背景之下,消费心理状态对企业市场营销工作最终开展效能的影响作用逐步引起了广泛关注,本文围绕消费心理透视与市场营销管理工作的相互关系问题选取两个具体方面展开了简要分析。
With the rapid and orderly development of the socialist market economy system with Chinese characteristics, the marketing management work of the modern enterprise organizations in our country has been carried out gradually and has drawn wide attention gradually. At the level of openness and pluralism of the basic ideas of grassroots people in our country, Under the background of continuous improvement, the influence of consumer psychology on the final performance of the enterprise marketing has gradually drawn more and more attention. This article focuses on the two specific aspects of the relationship between consumer psychology and marketing management analysis.