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分别采用自陈式量表和内隐联想测验(IAT)对424名大学生外显文化取向与内隐文化取向状况及其关系进行研究。结果表明,大学生的外显文化取向以水平个人主义文化取向为主;在IAT测验中,集体主义信息和积极性词汇联结的平均反应时小于其和消极性词汇联结的平均反应时,且差异显著,表明大学生的集体主义文化取向;内隐文化取向的IAT测验与外显文化取向的自陈式量表所测结果之间无显著性相关;不同性别、父母不同文化程度的被试的内隐文化取向无显著性差异,但在外显文化取向上发现有显著差异。
A total of 424 college students with explicit cultural orientation and implicit cultural orientation and their relationship were studied by using the self-report scale and implicit association test (IAT) respectively. The results show that explicit orientation of cultural orientation of college students is based on horizontal individualism. In IAT test, the average reaction time of collectivism information and active vocabulary association is less than the average response time of passive vocabulary association, Which indicates that there is no significant correlation between the collectivistic cultural orientation of college students and the IAT test of implicit cultural orientation and the self-report scale of explicit cultural orientation. The implicit cultural orientation of subjects with different gender and parents with different education levels Significant differences, but significant differences were found in the explicit cultural orientation.