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随着经济不断全球化,人们对现代商品包装设计的科学化、艺术化和合理化的要求越来越高,使之日益成为一个综合性与多元性的工程。现代商品包装不仅要加强品牌意识、迎合消费者心理、加强环境保护意识,更要大力弘扬人文精神。所以,现代商品包装设计要充分利用自然科学、社会科学、艺术学、美学等多方面的知识,要把科技成果的应用与艺术的创意很好地结合起来,这样,才能圆满地完成其应有的使命与责任。
With the continuous globalization of the economy, people are increasingly demanding the scientific, artistic and rationalization of modern commodity packaging design, making it an increasingly integrated and diversified project. Modern commodity packaging not only to strengthen brand awareness, to meet consumer psychology, strengthen environmental protection awareness, but also vigorously carry forward the humanistic spirit. Therefore, modern product packaging design should take full advantage of the natural sciences, social sciences, art studies, aesthetics and other aspects of knowledge, the application of scientific and technological achievements should be well integrated with the creative arts, so as to successfully complete its due The mission and responsibility.