软实力之“软”不仅在于其所使用的软性资源,更重要的是其“软”性的表达和影响方式。美国作为世界上第一软实力大国,其软实力的具体表现是:劝谕性、隐蔽性、伪善性、建构性和解构性。软实力的这些软性特征正是其“力量”之所在,也是软实力承受者所面临的风险性之所在。揭示软实力的“软”性特征是全面认识软实力极为重要的方面。 Soft power “soft ” not only lies in its use of soft resources, more importantly, its “soft ” sexual expression and impact of the way. The United States, as the world’s first country with a great power of soft power, is characterized by its soft power: advised, concealed, hypocritical, constructive and deconstructive. These soft features of soft power are where their “power” lies, and where the risk to the soft power bearer lies. Uncovering the “soft” character of soft power is an extremely important aspect of a comprehensive understanding of soft power.