农产品营销渠道是农产品及相关服务通过一系列相互依存的组织(或个人)从提供者转移到消费者的途径、过程。改革开放以来,我国农产品营销渠道体系不断发展,基本形成了一个与我国农业生产相适应的“小生产,大市场”为特征,多种经济成分、多种经营方式、多条流通渠道的农产品营销渠道格局。但随着营销环境的变化,这种以农产品批发市场和农贸市场为主导的营销渠道暴露出“多层次、多环节、分散化、弱控制”的弊病。农产品营销渠道 The marketing channels of agricultural products are the process and the process by which agricultural products and related services are transferred from providers to consumers through a series of interdependent organizations (or individuals). Since the reform and opening up, the system of marketing channels for agricultural products in our country has been developing unceasingly, basically forming a “small-scale production and large market” suitable for agricultural production in our country, featuring various economic components, diversified management modes and multiple distribution channels Marketing channels of agricultural products pattern. However, as the marketing environment changes, such marketing channels dominated by wholesale markets for agricultural products and farmer’s markets expose the shortcomings of “multiple levels, multiple links, decentralization and weak control.” Agricultural marketing channels