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正如BBC对伦敦奥运会的定义,这是“第一次真正的数字奥运”。对国外媒体备战奥运的方案进行梳理不难发现,从报道平台到传输技术,从传播策略到主持人选拔,各类媒体在厉兵秣马阶段的每一项举措都呈现出鲜明的数字化特征。
As the BBC defines the London Olympics, this is the “First True Digital Olympics.” It is not difficult to find out from the reporting platform to the transmission technology and from the dissemination strategy to the selection of moderators that every type of media has shown distinctive digital features during the phase of vigorous military campaign.