公关创建品牌,广告维护品牌,这是一条铁的品牌发展之路。公关创建品牌,许多人把这句话的意思误读,以为公关仅仅就是单一的公关活动而不需要广告宣传。公关创建品牌,事实上是告诉大家,在进行广告宣传时一定要借助公关活动的主题进行宣传,才能快速让消费者参与进来,而非单一产品或品牌广告叫卖;广告维护品牌的意思是说,即使你现在做得很强势,进行广告压缩就是一种自杀方式,绝大部分企业对于所谓已经成功的强势区域,往往会采用压缩广告 PR to create a brand, advertising to maintain the brand, this is an iron brand development. PR to create a brand, many people misread the meaning of this sentence, that public relations is only a single public relations activities without the need for advertising. PR to create a brand, in fact, is to tell you that in the process of advertising must be public relations activities with the theme of publicity, in order to quickly allow consumers to participate in, rather than a single product or brand advertising selling; Ad brand maintenance means that, Even if you are doing very strong now, ad compression is a form of suicide, and most businesses tend to use compressed ads for the so-called successful regions