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随着我国经济的高速发展,国民的生活水平也在日益提高,汽车也成为一种代步工具走进平民百姓的家里。经济的发展推动着汽车行业的快速发展,我国在自主品牌汽车研发的道路上已经取得了不小的成就,但是在汽车营销的方面还存在着一些问题。国家应该大力培养出高技能水平的汽车营销人员,因此,高职院校的汽车营销课程教学应该进行改革,培养出符合当今汽车行业的专业营销人员。本文从实践以及理论两个方面角度出发浅谈高职院校的汽车营销的改革,为我国汽车行业的发展提供一些建议,提高我国汽车行业的发展水平。
With the rapid economic development in our country, the standard of living of the people is also increasing day by day. The automobile has also become a home for the ordinary people by means of transportation. Economic development has promoted the rapid development of automobile industry. Our country has made great achievements on the road of self-owned brand automobile research and development. However, there are still some problems in automobile marketing. Countries should vigorously develop a high level of skills of automotive marketers, therefore, vocational colleges and universities should be the reform of automotive marketing courses, training in line with today’s automotive industry, professional marketing staff. This article discusses the reform of automobile marketing in higher vocational colleges from two aspects of practice and theory, and provides some suggestions for the development of China’s automobile industry to improve the development level of China’s automobile industry.