现状篇 保健品行业风云再起 在“老要补钙、男要补肾、女要补血、小要补脑、胖要减肥”的保健品行业,复合维生素保健品的市场表现一直不温不火。但近来,在电视报刊上,复合维生素保健品的广告逐渐多了起来。养生堂、上海健特等新生力量的加盟,掀起了加速启动这一市场的热潮。 养生堂旗下的成长快乐已经在市场上有了很好的销售业绩,健特生物的黄金搭档在一些中等城市试点投放后,近 The status quo article health care industry situation rekindled in the “old calcium, male kidney, female blood, small Bunao, fat to lose weight” health care products industry, the market performance of vitamin supplements has been tepid. Recently, however, advertisements for multivitamin health supplements have gradually increased in television newspapers. Yangshengtang, Shanghai Jian special new forces to join, set off a wave of accelerating the launch of this market. Yangshengtang’s growth has been happy in the market has a very good sales performance, health special biological gold partner in a number of mid-sized cities pilot launch, near