【摘 要】
：
窜货对市场的杀伤力是很大的。若治理不好,拖垮一个企业,毁掉一个品牌绝非危言耸听。曾名噪一时的三株公司市场的迅速萎缩,固然与“常德事件”的恶劣影响有关,但那仅是外伤。
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窜货对市场的杀伤力是很大的。若治理不好,拖垮一个企业,毁掉一个品牌绝非危言耸听。曾名噪一时的三株公司市场的迅速萎缩,固然与“常德事件”的恶劣影响有关,但那仅是外伤。三株倒下的很重要的一个原因就是因营销管理失控引起窜货现象严重,最终导致市场的全面崩溃。
FALSIFYING on the market lethality is great. If governance is not good, dragging down a business, destroy a brand is not alarmist. The rapidly shrinking market of the three previously fledged companies is, of course, linked to the bad influence of the “Changde Incident,” but it is only traumatic. One of the reasons why the three companies fell down is that the phenomenon of FALSIFYING caused by out-of-control of the marketing management is serious, which eventually leads to the overall collapse of the market.
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