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舆论战与宣传战的区别主要表现在内涵、作战机制、生效模式与绩效评估指标以及环境要求等4个方面。内涵上的区别主要表现在舆论、公众因素、作战场面等方面。作战机制上的区别主要表现在作战武器,作战考虑因素以及作战主动权等方面。生效模式与绩效评估指标方面的区别表现在生效模式的层级,绩效评估指标涉及因素等方面。在环境要求方面,较之宣传战,舆论战对环境的要求更高,它需要有能生成舆论的环境。
The difference between public opinion warfare and publicity warfare is mainly manifested in four aspects: connotation, operational mechanism, effective mode and performance evaluation indicators and environmental requirements. The main difference between the connotation in the public opinion, public factors, combat scenes and so on. The differences in operational mechanisms are mainly manifested in combat weapons, operational considerations and operational initiatives. The difference between the effectiveness model and the performance evaluation index is shown in the level of the effective mode and the factors involved in the performance evaluation index. In terms of environmental requirements, media war requires a higher environmental requirement than propaganda war. It needs an environment that can generate public opinion.