有这样一部外国广告资料片:画面很简单,一个司机开轿车搭载一个熟睡的女客在公路上行进。全片中没有画外音,没有对白,甚至没有音乐。一路上司机感到这部车总有些小噪音,又找不出原因,非常疑惑,最后在一个加油站对车进行全面检查仍然没有发现什么问题。噪音在哪里?还是加油站工人帮他发现了噪音原来不是来自轿车本身,而是来自熟睡女客佩戴的耳环,最后才打出某某牌轿车的牌子。无疑,看过这条广告,观众会对这种轿车无噪音的性能留下非常深刻的印象,收到满意的广告效果。 There is such a piece of foreign advertising information: the picture is very simple, a driver drives a car carrying a sleeping woman walking on the road. There are no voiceovers, no dialogue, and no music in the film. Along the way, the driver felt that the car was always a little noisy, and could not find any reason. He was very puzzled. Finally, he did not find any problems with a thorough inspection of the car at a gas station. Where was the noise? Or was the gas station worker helping him find that the noise was not originally from the car itself, but from the earrings worn by the sleeping female guests, and finally the brand of the certain car was played. Undoubtedly, after reading this advertisement, the audience will be very impressed by the noiseless performance of this car and receive satisfactory advertising results.