防御型战略是企业应付市场可能给企业带来的威胁,采取一些措施保护和巩固现有市场的一种战略。在某个有限的市场中,防御型组织常采用竞争性定价或高质量产品等经济活动来阻止竞争对手进入它们的经营领域,以此来保持自己的稳定。需要明确的是,防御型战略并不完全排斥进攻。防御型战略的适用条件如下:(1)宏观经济严重不景气,通胀严重,消费者购买力很弱。(2)企业 Defensive strategy is a strategy that companies use to deal with threats that the market may pose to the business and to take steps to protect and consolidate the existing market. In a limited market, defense organizations often maintain their stability by often using economic activity such as competitive pricing or high-quality products to discourage competitors from entering their business. What needs to be clear is that defensive strategies do not completely exclude offenses. The applicable conditions of defensive strategies are as follows: (1) Severe macroeconomic downturn, severe inflation and weak consumer purchasing power. (2) business