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成都市委宣传部CI策划指导委员会(以下简称“指委会”)前不久在成都国贸大厦举办了“成都地区及国贸集团CI战略研讨会”。有关领导、企业家、专家、学者与会讨论,中央电视台《企业形象战略在中国》摄制组从北京专程赴蓉采访。近两年来,随着CI新潮在中国的推进,成都地区的CI事业也从无到有逐渐成长;同时也表现出两个突出的问题:一是许多CI策划机构为企业提供的此项服务或名不符实,或收效甚微;二是该类机构无法向企业家们有效地阐述CI理论体系。在此背景下,1994年
The CI Planning Steering Committee of the Chengdu Municipal Party Committee Propaganda Department (hereinafter referred to as “the “referral committee”) recently held the CI Strategy Seminar for Chengdu Area and International Trade Group in Chengdu International Trade Building. Leaders, entrepreneurs, experts, and scholars discussed the meeting. CCTV’s “Corporate Image Strategy in China” film crew made an official visit to Rong from Beijing. In the past two years, with the advancement of CI’s new trend in China, the CI business in Chengdu has gradually grown from scratch; at the same time, it has also shown two outstanding problems: First, many CI planning organizations provide this service for enterprises or The name is not accurate, or has little effect; Second, such institutions can not effectively explain the CI theoretical system to entrepreneurs. In this context, 1994