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工程勘察设计企业作为一个知识、智力、技术密集型服务业,在日益激烈的市场竞争中,要根据自身的优势和特殊“产品”,以其品牌营销、技术营销、质量营销、信息营销、关系营销等特点,制定切实可行的营销计划,巩固和扩大企业的顾客群,提高勘察设计“产品”的市场占有份额,以实现预定的营销战略目标,提高企业的经济效益。
As a knowledge, intelligence and technology-intensive service industry, engineering survey and design enterprises should, under the increasingly fierce competition in the market, make use of its own advantages and special “products” with its brand marketing, technology marketing, quality marketing, information marketing, Marketing and other characteristics of the development of practical marketing plan to consolidate and expand the customer base to improve survey and design “products” market share in order to achieve the intended marketing strategic objectives and improve the economic efficiency of enterprises.