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研究市场营销学教改实践与探索的目的在于了解传统教学模式存在的问题,找到有利于教改的途径。本文分析了市场营销学教改的迫切性,提出教改实践与探索的举措:工学结合开展岗位实习式教改;充分利用网络资讯开展情景再现式教改;开展对比式案例教学。
The purpose of studying the practice and exploration of marketing reform in marketing researches is to understand the problems existing in the traditional teaching mode and to find the way that is conducive to education reform. This article analyzes the urgency of teaching reform in marketing, put forward the measures of teaching reform practice and exploration: the combination of work and practice to carry out post-teaching reform; make full use of network information to carry out scenario-based teaching reform; to carry out comparative case teaching.