随着高科技的快速发展,以数字传媒为标志的新型传媒业态异军突起,数字传媒以快捷、信息海量、时效性强、交互性强等多媒体合一的特点,越来越多地赢得传播者和受众的青睐,不仅改变着人们的阅读和接受信息的习惯,也从根本上改变了传媒业的传统格局。正是由于市场的需求,数字传媒得到迅猛 With the rapid development of high technology, the new media format marked by digital media has been on the rise. The digital media has won more and more advantages in terms of multimedia such as speediness, information quality, timeliness and interaction. The audience’s favor, not only changed the people’s habits of reading and receiving information, but also fundamentally changed the traditional pattern of the media industry. It is precisely because of the needs of the market that the digital media is rapidly gaining momentum