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最近一段时间以来,本学科名称问题再次引起人们的关注.其原因主要有以下四点:一、在本学科内,有关学科名称的争论由来已久;二、1996年中国美术学院成立“视觉传达设计系”,遭到校内外一些人士的异议;三、学科研究的需要,所谓“名不正、言不顺”之故;四、由学科名称的讨论引申出学科研究中一系列的基本问题的思索.总之,对本学科名称的再讨论有利于本学科的发展.
Recently, the issue of the name of the subject once again aroused people’s attention for its reasons mainly in the following four points: First, within the subject, the debate on the subject name a long time; Second, the 1996 China Academy of Art set up a “visual communication Design Department ”, which has been challenged by some inside and outside the school; Third, the need of academic research, the so-called“ name is not correct, unspeakable ”; Fourth, the discussion of the subject name to extend the subject of a series of basic research questions In short, a re-discussion of the subject name is conducive to the development of this discipline.