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中医药产业是中国传统产业中发展比较成熟的一个行业,其营销已经形成了一个比较完整行业体系,东方传统哲学思想和审美思想贯穿体现于中医药产业的营销体系之中。传统中医药产业通过这些具有东方文化特色的各种商业营销设计策略,全方位地、成功地树立起了自己独特的行业品牌形象,具有现代CI设计的整体理念。
The traditional Chinese medicine industry is a mature industry in China’s traditional industries. Its marketing has formed a relatively complete industrial system. The traditional Oriental philosophy and aesthetic ideas permeate the marketing system embodied in the traditional Chinese medicine industry. Traditional Chinese medicine industry has successfully established its own unique brand image of the industry and has the overall concept of modern CI design through these various commercial marketing design strategies with oriental cultural characteristics.