改革开放以来,成都有一段较长期的沿街为市时代,住宅业的发展使商业地产开始繁荣。随着众多社区的迅速涌现,社区商铺和临街商铺占据了成都商业的半壁江山。从1996年起,这种“商住楼”的成熟代表主要有金沙商业中心、成都花园商业步行街、中华园商业广场、同辉购物中心、玉林生活广场、银河商业广场、交大圣马可广场、天府汇城等。到2003年,当业界内外强烈关注住宅市场进入大盘时代的同时,成都的商业地产格局也进行了一场全新的大洗牌。当年投入建设的项目可以用巨量来形容,且项目匆忙上马,普遍缺少前期市场调查和策划。市区商业地产竞争趋白热化,商业地产的同质化 Since the reform and opening up, Chengdu has a long-term street for the city era, and the development of housing industry has brought commercial real estate to prosperity. With the rapid emergence of many communities, community shops and street shops occupy half of Chengdu’s business. Since 1996, the mature representatives of this commercial and commercial building mainly include Sands Commercial Center, Chengdu Garden Commercial Pedestrian Mall, Zhonghua Commercial Plaza, Tonghui Shopping Center, Yulin Living Plaza, Galaxy Commercial Plaza, Square, Tianfu Huicheng and so on. By 2003, while the domestic and international industries were paying close attention to the entry of the residential market into the broader market, the commercial real estate pattern in Chengdu also carried out a brand new major reshuffle. Projects invested in that year can be described in terms of huge amounts, and the projects have been launched in a hurry. There is a general lack of preliminary market research and planning. Urban commercial real estate competition intensified, the homogeneity of commercial real estate