在消费者对汽车品牌形象的思想认知还有很大空间的情况下,加紧品牌形象塑造,更有利于为自己建立清晰的竞争格局,明晰产品发展方向上世纪六七十年代,中国推行计划经济,政府决定三个经济问题(即生产什么、怎样生产以及为谁生产)。在供小于求的那个年代,中国消费者几乎无从挑选——市场供应什么,就买什么。商品之间的竞争仅存在于工厂之间,一切的关键在于生产能力。 In the consumer’s brand awareness of the car thinking there is still much room for the case, step up brand building, more conducive to establish a clear competitive landscape for themselves, clear product development direction of the sixties and the seventies of last century, China’s implementation of the plan Economy, the government determines three economic issues (ie, what to produce, how to produce and for whom). In the era of less than demand, Chinese consumers almost no choice - the market supply, what to buy. The competition between goods exists only in the factory, the key lies in the production capacity.