在洗涤行业 ,几乎所有人都知道山西南风化工集团的奇强洗衣粉在农村市场的骄人业绩 ,但城市里似乎就是白猫、碧浪和奥妙的天下了。当奇强的农村包围战略取得了阶段性成果之后 ,他们迅速挺进城市。“奇强的市场在农村 ,这种档次的品牌在城市里没有竞争力。”“山西南风这样负担 In the washing industry, almost everyone knows that Shandong Qianfeng Chemical Group’s Qi Qiang detergent powder has achieved outstanding performance in the rural market, but the city seems to be the world of white cats, blue waves and subtleties. After Qi Qiang’s rural encirclement strategy achieved phased results, they quickly entered the city. “The odd-strong market is in rural areas. This grade of brand is not competitive in the city.”