女性金融产品营销有其专属性,不仅包含了女性的消费,更涵盖了女性创业信贷,女性金融理财产品的营销。所以,在女性金融产品的营销中,客户的定位很重要,不仅要针对营销目标进行科学的规划和定位,而且要在营销的过程中,对于客户管理要有合理的定位,并采取适当的营销策略。本文简单探索了女性金融产品营销中客户定位的内涵与价值,并根据女性金融产品的差异化特征提出了客户定位的创新思考。 The marketing of women’s financial products has its own uniqueness. It not only includes the consumption of women, but also covers the marketing of female entrepreneurial credit and female financial wealth management products. Therefore, in the marketing of women’s financial products, the customer’s positioning is very important, not only for the marketing objectives of scientific planning and positioning, but also in the marketing process, for customer management to have a reasonable position, and take appropriate marketing Strategy. This paper simply explores the connotation and value of customer orientation in the marketing of female financial products, and puts forward the innovative thinking of customer orientation according to the differentiated characteristics of female financial products.