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本文研究企业危机管理团队的组建问题。文章在简要介绍危机管理团队概念的基础上,阐述了团队成员的选择因素和团队角色的搭配,并通过“洽洽香瓜子甜菊糖危机”案例分析了危机管理团队的形成与运转。
This article studies the formation of an enterprise crisis management team. Based on the brief introduction of the concept of crisis management team, the article elaborates on the selection of team members and the team roles, and analyzes the formation and operation of the crisis management team through the case of the crisis of sweet melon seeds.